Facebook has been constantly evolving its advertising platform to offer better targeting, measurement, and optimization capabilities to advertisers. As we step into 2023, the social media giant has made some significant changes to its ads services. In this article, we will discuss the latest changes in Facebook ads in 2023 and how they can help businesses optimize [...]
What is ROAS? (And the Best Way to Calculate It) Here’s the truth about your PPC ads. It doesn’t matter what your ROI, conversion value, or cost per click is. You won’t know if you’re making a profit until you calculate your return on ad spend (ROAS). If you’re thinking, “ROAS, what’s [...]
7 Things to Know About Advertising Baby Products If you’re reading this, you’re probably: In the baby goods industry Wondering how to start advertising baby products… the right way Well, guess what? You’re in the right place! While there are many strategies out there to advertise your baby products, one of the [...]
How to Set Up a Facebook Ad Campaign (Step-by-Step) A Facebook Ad campaign can attract new customers, boost sales, and increase brand awareness. Wondering how to create an ad campaign? You’re in the right place. This post will walk you through 7 steps to create a Facebook Ad campaign. You’ll leave this post [...]
Digital Marketing for eCommerce: the Baby Good Market One of the most competitive of all online markets, the baby goods market is awash with manufacturers and retailers, and needs a clear and effective marketing campaign for a brand to stand out. This is no ordinary market; there are notable differences between how goods [...]
Stop Wasting your Money on Facebook: Boosted Posts vs Ads. Want to see how well Facebook Ads works compared to Boosted Posts? I’ll show you how I worked on a real Facebook Ads account and the different results I got. So let’s get started! What's a boosted post? A boosted post is an [...]
Facebook Remarketing Best-Practices to Grow your Business Remarketing is a classic in Digital Marketing. However, it is often very badly used. Business owners need to understand that a visitor does not buy systematically after a first visit, and that’s why they should use remarketing to send a reminder and help the customer get [...]
How to increase e-commerce sales with Customer Lifetime Value What is Customer Lifetime Value (LTV)? "The lifetime value of a customer, or customer lifetime value (CLV), represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. This is an important [...]