The first step in any optimization process is to define your goals and key performance indicators (KPIs).

This involves understanding what you want to achieve with your campaigns and how you will measure success.
Your goals might include increasing website traffic, generating more leads or sales, improving brand awareness, or reducing your cost per acquisition (CPA).

The next step is to conduct keyword/audience research to identify your target audiences and what they are using to search for products or services like yours.

This involves using keyword research tools to find relevant keywords, analyzing search volume and competition, and identifying long-tail keywords that are more specific and less competitive.

Once you have identified your target keywords, the next step is to create ad copy that is relevant and compelling to your target audience.

This involves writing headlines and ad copy that include your target keywords, highlighting your unique value proposition, and using strong calls-to-action to encourage clicks.

After launching your campaigns, the next step is to test and refine your campaigns to improve performance.

This involves monitoring your campaigns regularly, testing different ad copy and targeting options, and using data to make informed decisions about your bids and budgets.