Is this you? You own an eCommerce business for baby and/or children’s products Your main audience is moms You want to increase product sales but don’t know where to start Here’s a question—have you considered marketing to moms on social media? Sure, content marketing is a sustainable way to increase sales. Social [...]
You’ve got a great product and a great work ethic to back it up. Now you just need the rest of the world to notice. Google Ads can deliver self-selecting customers directly to your site. They can also present your ads to thousands of puzzled users whose interests have only tangentially to do with your business. [...]
One of the most competitive of all online markets, the baby goods market is awash with manufacturers and retailers, and needs a clear and effective marketing campaign for a brand to stand out. This is no ordinary market; there are notable differences between how goods intended for babies and small children are presented and those for [...]
Remarketing is a classic in Digital Marketing. However, it is often very badly used. Business owners need to understand that a visitor does not buy systematically after a first visit, and that’s why they should use remarketing to send a reminder and help the customer get into action. Amongst many digital advertising platforms, Facebook Ads provides [...]
What is Customer Lifetime Value (LTV)? "The lifetime value of a customer, or customer lifetime value (CLV), represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. This is an important figure to know because it helps you make decisions about how much [...]
The coronavirus crisis will pass, and the world will be changed: there will be more digital and more e-commerce in the future. The older generation who had not previously shopped online are now aware of the convenience. Younger people had to explain to their parents how to do it, and now they use eCommerce. Now they [...]