Facebook has been constantly evolving its advertising platform to offer better targeting, measurement, and optimization capabilities to advertisers. As we step into 2023, the social media giant has made some significant changes to its ads services. In this article, we will discuss the latest changes in Facebook ads in 2023 and how they can help businesses optimize [...]
What is ROAS? (And the Best Way to Calculate It) Here’s the truth about your PPC ads. It doesn’t matter what your ROI, conversion value, or cost per click is. You won’t know if you’re making a profit until you calculate your return on ad spend (ROAS). If you’re thinking, “ROAS, what’s [...]
Marketing to Moms: How to Reach Moms on Social Media Is this you? You own an eCommerce business for baby and/or children’s products Your main audience is moms You want to increase product sales but don’t know where to start Here’s a question—have you considered marketing to moms on social media? Sure, [...]
5 Steps to Choosing the Right Keywords for Your Small Business You’ve got a great product and a great work ethic to back it up. Now you just need the rest of the world to notice. Google Ads can deliver self-selecting customers directly to your site. They can also present your ads to [...]
Digital Marketing for eCommerce: the Baby Good Market One of the most competitive of all online markets, the baby goods market is awash with manufacturers and retailers, and needs a clear and effective marketing campaign for a brand to stand out. This is no ordinary market; there are notable differences between how goods [...]
Facebook Remarketing Best-Practices to Grow your Business Remarketing is a classic in Digital Marketing. However, it is often very badly used. Business owners need to understand that a visitor does not buy systematically after a first visit, and that’s why they should use remarketing to send a reminder and help the customer get [...]
How to increase e-commerce sales with Customer Lifetime Value What is Customer Lifetime Value (LTV)? "The lifetime value of a customer, or customer lifetime value (CLV), represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. This is an important [...]
Coronavirus & eCommerce: Keep calm and prepare your next move The coronavirus crisis will pass, and the world will be changed: there will be more digital and more e-commerce in the future. The older generation who had not previously shopped online are now aware of the convenience. Younger people had to explain to [...]