The coronavirus crisis will pass, and the world will be changed: there will be more digital and more e-commerce in the future.
The older generation who had not previously shopped online are now aware of the convenience. Younger people had to explain to their parents how to do it, and now they use eCommerce. Now they are aware of it, they will use it beyond the term of the pandemic.
Covid-19 will provide a long-term boost for online retailers—if they can stay in business during what will likely be a rocky economy.
However, supply chain issues, product shortages, and potentially declining consumer demand could also blunt e-commerce growth. When confronted with a potential supply chain crisis, how can online brands continue their work, and what can they do now if they aren’t adequately prepared?
We want to give you 5 useful pieces of advice on how to manage your online business in a time of crisis.
Improve your content marketing strategy is the easiest and most effective way of getting in touch with your customers. Share the changes that you are currently making and that distinguishes your offering from your competitors, and promote your good news stories.
Be more social and engage in conversations with your existing customers. Brands who can address customer difficulties due to the impacts of Coronavirus will make a positive impression on consumers, boosting brand loyalty.
Short of ideas? Look at how Decathlon UK launched its own challenge to keep the kids active at home.