Marketing is an essential part of growing a business, and in the age of digital marketing and communication there is even more scope to target potential clients. Using a marketing funnel is a recommended method of getting more conversions. If you’re someone who doesn’t like jargon don’t worry; we’re going to cut through the jargon and [...]
About Maria LeonardiMaria is founder and CEO at ML Digilab, a digital marketing agency focusing on Search and Social Advertising. She's not good at keeping secrets, so you can find her secret digital marketing strategies here. When she’s not helping clients grow their business, she’s busy travelling from one co-working space to another around the world.
One major mistake e-commerce businesses make regarding advertising is not creating lifestyle images, and not using their eCommerce images on all their online channels. The difference between lifestyle and eCommerce images Lifestyle images Lifestyle images communicate a feeling, a lifestyle, or the identity of your brand. Typically you should shoot on location where the product is captured [...]
Want to see how well Facebook Ads works compared to Boosted Posts? I’ll show you how I worked on a real Facebook Ads account and the different results I got. So let’s get started! What's a boosted post? A boosted post is an organic post that is already on your timeline, that you decide to “boost” [...]