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7 Things to Know About Advertising Baby Products

7 Things to Know About Advertising Baby Products (Paid Ads)  If you’re reading this, you’re probably:  In the baby goods industry Wondering how to start advertising baby products… the right way  Well, guess what? You’re in the right place! While there are many strategies out there to advertise your baby products, one of [...]

7 Things to Know About Advertising Baby Products2021-02-15T16:10:36+00:00

Marketing to Moms: How to Reach Moms on Social Media

Is this you? You own an eCommerce business for baby and/or children’s products Your main audience is moms You want to increase product sales but don’t know where to start Here’s a question—have you considered marketing to moms on social media? Sure, content marketing is a sustainable way to increase sales. Social [...]

Marketing to Moms: How to Reach Moms on Social Media2021-02-16T13:06:37+00:00

How to Set Up a Facebook Ad Campaign (Step-by-Step)

A Facebook Ad campaign can attract new customers, boost sales, and increase brand awareness. Wondering how to create an ad campaign? You’re in the right place. This post will walk you through 7 steps to create a Facebook Ad campaign. You’ll leave this post with a set of tools to create your own campaign and meet [...]

How to Set Up a Facebook Ad Campaign (Step-by-Step)2021-02-15T16:11:46+00:00

Ecommerce PPC: How to Compete With Large Retailers

Amazon, eBay, Etsy.  As a small eCommerce business owner, these companies might give you the chills. They’re everywhere you look. I mean, Amazon accounts for at least 49% of online retail spending.  Statistics like these might get you down - how do you compete?  Well, let’s think about this. Large retailers sell just about everything. Small [...]

Ecommerce PPC: How to Compete With Large Retailers2021-02-15T16:12:43+00:00

5 Steps to Choosing the Right Keywords for Your Small Business

You’ve got a great product and a great work ethic to back it up. Now you just need the rest of the world to notice. Google Ads can deliver self-selecting customers directly to your site. They can also present your ads to thousands of puzzled users whose interests have only tangentially to do with your business. [...]

5 Steps to Choosing the Right Keywords for Your Small Business2021-02-15T16:24:59+00:00

What is a Marketing Funnel and How it works

Marketing is an essential part of growing a business, and in the age of digital marketing and communication there is even more scope to target potential clients. Using a marketing funnel is a recommended method of getting more conversions. If you’re someone who doesn’t like jargon don’t worry; we’re going to cut through the jargon and [...]

What is a Marketing Funnel and How it works2021-02-15T16:26:31+00:00

How to use Lifestyle Images to Grow your Online Brand

One major mistake e-commerce businesses make regarding advertising is not creating lifestyle images, and not using their eCommerce images on all their online channels. The difference between lifestyle and eCommerce images Lifestyle images Lifestyle images communicate a feeling, a lifestyle, or the identity of your brand. Typically you should shoot on location where the product is captured [...]

How to use Lifestyle Images to Grow your Online Brand2021-01-13T11:39:22+00:00

Stop Wasting your Money on Facebook: Boosted Posts vs Ads.

Want to see how well Facebook Ads works compared to Boosted Posts? I’ll show you how I worked on a real Facebook Ads account and the different results I got. So let’s get started! What's a boosted post? A boosted post is an organic post that is already on your timeline, that you decide to “boost” [...]

Stop Wasting your Money on Facebook: Boosted Posts vs Ads.2021-01-13T11:38:42+00:00

Facebook Remarketing Best-Practices to Grow your Business

Remarketing is a classic in Digital Marketing. However, it is often very badly used. Business owners need to understand that a visitor does not buy systematically after a first visit, and that’s why they should use remarketing to send a reminder and help the customer get into action. Amongst many digital advertising platforms, Facebook Ads provides [...]

Facebook Remarketing Best-Practices to Grow your Business2021-01-13T11:40:08+00:00

Coronavirus & eCommerce: Keep calm and prepare your next move

The coronavirus crisis will pass, and the world will be changed: there will be more digital and more e-commerce in the future. The older generation who had not previously shopped online are now aware of the convenience. Younger people had to explain to their parents how to do it, and now they use eCommerce. Now they [...]

Coronavirus & eCommerce: Keep calm and prepare your next move2021-01-13T11:42:56+00:00
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