What is ROAS? (And the Best Way to Calculate It) Here’s the truth about your PPC ads. It doesn’t matter what your ROI, conversion value, or cost per click is. You won’t know if you’re making a profit until you calculate your return on ad spend (ROAS). If you’re thinking, “ROAS, what’s [...]
7 Things to Know About Advertising Baby Products If you’re reading this, you’re probably: In the baby goods industry Wondering how to start advertising baby products… the right way Well, guess what? You’re in the right place! While there are many strategies out there to advertise your baby products, one of the [...]
Marketing to Moms: How to Reach Moms on Social Media Is this you? You own an eCommerce business for baby and/or children’s products Your main audience is moms You want to increase product sales but don’t know where to start Here’s a question—have you considered marketing to moms on social media? Sure, [...]
How to Set Up a Facebook Ad Campaign (Step-by-Step) A Facebook Ad campaign can attract new customers, boost sales, and increase brand awareness. Wondering how to create an ad campaign? You’re in the right place. This post will walk you through 7 steps to create a Facebook Ad campaign. You’ll leave this post [...]
eCommerce PPC: How to compete with large retailers Amazon, eBay, Etsy. As a small eCommerce business owner, these companies might give you the chills. They’re everywhere you look. I mean, Amazon accounts for at least 49% of online retail spending. Statistics like these might get you down - how do you compete? [...]
5 Steps to Choosing the Right Keywords for Your Small Business You’ve got a great product and a great work ethic to back it up. Now you just need the rest of the world to notice. Google Ads can deliver self-selecting customers directly to your site. They can also present your ads to [...]
What is a Marketing Funnel and how it works Marketing is an essential part of growing a business, and in the age of digital marketing and communication there is even more scope to target potential clients. Using a marketing funnel is a recommended method of getting more conversions. If you’re someone who doesn’t [...]
How to use Lifestyle Images to Grow your Online Brand One major mistake e-commerce businesses make regarding advertising is not creating lifestyle images, and not using their eCommerce images on all their online channels. The difference between lifestyle and eCommerce images Lifestyle images Lifestyle images communicate a feeling, a lifestyle, or the [...]
Stop Wasting your Money on Facebook: Boosted Posts vs Ads. Want to see how well Facebook Ads works compared to Boosted Posts? I’ll show you how I worked on a real Facebook Ads account and the different results I got. So let’s get started! What's a boosted post? A boosted post is an [...]
Facebook Remarketing Best-Practices to Grow your Business Remarketing is a classic in Digital Marketing. However, it is often very badly used. Business owners need to understand that a visitor does not buy systematically after a first visit, and that’s why they should use remarketing to send a reminder and help the customer get [...]