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Ecommerce PPC: How to Compete With Large Retailers

Amazon, eBay, Etsy.  As a small eCommerce business owner, these companies might give you the chills. They’re everywhere you look. I mean, Amazon accounts for at least 49% of online retail spending.  Statistics like these might get you down - how do you compete?  Well, let’s think about this. Large retailers sell just about everything. Small [...]

Ecommerce PPC: How to Compete With Large Retailers2021-02-15T16:12:43+00:00

How to use Lifestyle Images to Grow your Online Brand

One major mistake e-commerce businesses make regarding advertising is not creating lifestyle images, and not using their eCommerce images on all their online channels. The difference between lifestyle and eCommerce images Lifestyle images Lifestyle images communicate a feeling, a lifestyle, or the identity of your brand. Typically you should shoot on location where the product is captured [...]

How to use Lifestyle Images to Grow your Online Brand2021-01-13T11:39:22+00:00

Digital Marketing for eCommerce: the Baby Good Market

One of the most competitive of all online markets, the baby goods market is awash with manufacturers and retailers, and needs a clear and effective marketing campaign for a brand to stand out. This is no ordinary market; there are notable differences between how goods intended for babies and small children are presented and those for [...]

Digital Marketing for eCommerce: the Baby Good Market2021-01-13T11:38:03+00:00

How to increase e-commerce sales with Customer Lifetime Value

What is Customer Lifetime Value (LTV)? "The lifetime value of a customer, or customer lifetime value (CLV), represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. This is an important figure to know because it helps you make decisions about how much [...]

How to increase e-commerce sales with Customer Lifetime Value2021-01-13T11:40:48+00:00

Coronavirus & eCommerce: Keep calm and prepare your next move

The coronavirus crisis will pass, and the world will be changed: there will be more digital and more e-commerce in the future. The older generation who had not previously shopped online are now aware of the convenience. Younger people had to explain to their parents how to do it, and now they use eCommerce. Now they [...]

Coronavirus & eCommerce: Keep calm and prepare your next move2021-01-13T11:42:56+00:00
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