eCommerce PPC: How to compete with large retailers Amazon, eBay, Etsy. As a small eCommerce business owner, these companies might give you the chills. They’re everywhere you look. I mean, Amazon accounts for at least 49% of online retail spending. Statistics like these might get you down - how do you compete? [...]
How to use Lifestyle Images to Grow your Online Brand One major mistake e-commerce businesses make regarding advertising is not creating lifestyle images, and not using their eCommerce images on all their online channels. The difference between lifestyle and eCommerce images Lifestyle images Lifestyle images communicate a feeling, a lifestyle, or the [...]
Digital Marketing for eCommerce: the Baby Good Market One of the most competitive of all online markets, the baby goods market is awash with manufacturers and retailers, and needs a clear and effective marketing campaign for a brand to stand out. This is no ordinary market; there are notable differences between how goods [...]
How to increase e-commerce sales with Customer Lifetime Value What is Customer Lifetime Value (LTV)? "The lifetime value of a customer, or customer lifetime value (CLV), represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. This is an important [...]
Coronavirus & eCommerce: Keep calm and prepare your next move The coronavirus crisis will pass, and the world will be changed: there will be more digital and more e-commerce in the future. The older generation who had not previously shopped online are now aware of the convenience. Younger people had to explain to [...]