Project Description
How One Hundred Toys ROAS and Sales more than doubled on Facebook & Google Ads
About One Hundred Toys
One Hundred Toys sells essential toys, games and fun things-to-do for the under 5s.
They came to us for some help in reducing their cost per purchase and increase sales, as well as delivering them a higher volume of leads (while maintaining lead quality) from their online resources and guides.
Strategy
RE-STRUCTUTING CAMPAIGNS
FIXING CONVERSION TRACKING
SETTING UP PRIORITIES IN GOOGLE SHOPPING
OPTIMISING AD COPY
SCALING BEST-PERFORMING CAMPAIGNS
We ensured campaigns were set up correctly. By this, we mean structuring the account into logical campaigns to give more control over budgets, ad scheduling, and geo-targeting.
On Google Ads, we filtered the most relevant keywords and divided Shopping campaigns into three specific areas:
- Generic searches, with low purchase intent;
- Brand-related searches, with high purchase intent;
- More complex product searches, with a high intention to purchase.
To have effective ads, we wrote who the client is, what they offer, and why they can satisfy the user’s need better than others.
Results
Google Ads Conversion Value: +178k
FB/IG Conversion Rate: +728.63%
FB/IG ROAS: +117.73%