How ubiDesktop increased leads and subscriptions with PPC ads

CPA
-49%

Conversion Rate
+114%

CTR
+199%

About ubiDesktop

ubiDesktop is DaaS company that sells cloud virtual desktops.
They wanted to increase leads and sunscriptions.

Their goal was to reach the right users and push them to create an account and take advantage of their 24h free trial. They also wanted to increase the number of subscriptions from users who created an account and did not buy.

Strategy

SEARCHING FOR LASER-TARGETED KEYWORDS
OPTIMISING AD COPY
CREATING REMARKETING DYNAMIC ADS
FIXING CONVERSION TRACKING ISSUES
SCALING BEST-PERFORMING CAMPAIGNS

A proper keyword research can make the difference between a winning PPC campaign and a total waste of time and money.

We searched for the most relevant keywords and uncluded them in the ad copy, especially the ad headlines to show people that our ad is directly relevant to their search.

We highlighted important features and promotions in the ads and added effective call to actions that encourages users to click on the ads.

Dynamic remarketing allowed us to “chase” users who have visited our client’s site without making any conversion, stimulating them to return to ubiDesktop website.