Project Description
Powering Up Leads & Conversions – How Solaskirt Optimized Paid Marketing for Maximum Impact
About Solaskirt
Solaskirt specializes in innovative solar panel solutions designed to enhance efficiency and durability. To expand market reach and boost lead generation, Solaskirt leveraged paid advertising campaigns across various digital platforms.
Objectives
- Increase engagement through improved Click-Through Rates (CTR).
- Generate high-quality leads at a lower Cost Per Lead (CPL).
- Optimize conversion rates while maintaining cost efficiency.
Strategy
REFINING AUDIENCE TARGETING
AD CREATIVE OPTIMISATION
BUDGET RE-ALLOCATION AND SPENDING OPTIMISATION
SEARCH TERMS REFINEMENT
Solaskirt’s paid marketing strategy was built on a structured, data-driven approach to optimize performance and increase conversions. Key initiatives included:
- Refining Audience Targeting: Utilized segmentation, location-based targeting, and lookalike audiences to reach high-intent users effectively.
- Ad Creative Optimization: Conducted A/B testing, enhanced visuals, developed video ads, and refined messaging to improve engagement.
- Budget Reallocation & Spend Optimization: Focused ad spend on high-performing campaigns, adjusted bidding strategies, and prioritized cost-effective lead generation channels.
- Search Term Refinement: Continuously optimized search queries, added high-performing keywords, and used negative filtering to eliminate low-intent searches.
Results
Leads Generated: Increased from 41 (January) to 98 (April)
Conversion Rate: Increased from 1.22% (January) to 5.52% (April)
Click-Through Rate (CTR): Improved from 2.02% (January) to 10.37% (April)