Project Description
Scaling Sales with Paid Marketing for
Pruden and Smith
About Pruden And Smith
Pruden and Smith is a luxury jewelry brand specializing in unique, high-quality pieces.
The brand wanted to expand its reach and drive online sales through a strategic paid marketing campaign, focusing on high-intent shoppers interested in luxury and bespoke jewelry.
By leveraging a full-funnel paid marketing approach, Pruden and Smith achieved a strong return on investment, proving the effectiveness of a data-driven advertising strategy. Moving forward, we will continue refining audience segmentation and optimizing creative variations to further scale revenue and maximize ad efficiency.
Strategy
- Running broad-interest Advantage+ Shopping Campaigns
- Retargeting engaged users with dynamic ads
- Engaging high-net-worth individuals with compelling creatives and video content
- Testing ad creatives to refine messaging and optimize cost per acquisition
Objectives
- Increase online sales while maintaining a stable Cost Per Purchase (CPP).
- Scale the campaign profitably by optimizing ad spend and targeting.
- Improve Return on Ad Spend (ROAS) across different funnel stages.
Strategy & Execution
We implemented a multi-tiered paid marketing strategy across Meta (Facebook & Instagram) and Google Ads, focusing on TOF, MOF and BOF.
Results
Total Ad Spend: £19,505.22
Total Revenue Generated: £97,485.01
- Average ROAS: 5x